Starting package
Starting at $1,950 setup + $290/mo
Add-ons from $190.
A fast, phone-friendly website, your Google Business profile and review requests, search and AI-search basics, and a booking page.
Services
Websites and booking for nail salons and estheticians
Your work sells itself in photos. Your website should show it, list your services and let people book in a few taps from Instagram or Google. We set that up.
The numbers
Estimates, not promises. Swap in your own numbers.
- 97%of US consumers read reviews for local businesses (BrightLocal survey of 1,002 US adults, 2026)Source: brightlocal.com
- 68%of US consumers say they will only use a business with four or more stars (BrightLocal, 2026)Source: brightlocal.com
- $7,800 a yearfrom filling empty chairs, for exampleExample estimate: if online booking filled 3 more slots a week worth, say, $50 each: 3 x 52 x $50 = $7,800
The short answer
Johto Data builds nail salon and esthetician websites with a service menu, online booking, reminders and Google review requests, on accounts the owner keeps. Packages start at $1,950 setup + $290/mo for 1-10 staff. Text reminders go only to people who opted in. Texting needs a quick US registration first (about 10-15 business days) and each person's opt-in.
The problem
- People find you on Instagram but cannot book from your profile.
- No-shows leave empty chairs.
- Your service menu and prices live only on a sign in the shop.
What we do about it
We build a site made for phones with your photos and menu, link it to your booking tool, add a Book button to Instagram and Google, and set reminders by email and opt-in text.
What's included
- Service menu with times and the prices you set
- Photo gallery of your own work
- Book button on every page, on Instagram and on Google
- Booking tool set up or connected (your current one or a simple new one)
- Reminders by email, and by text for opted-in contacts
- Review ask after visits
Pricing
Every business starts with a short call. Here is where pricing begins.
Full Build
Custom, tailored on a 15-minute call
For bigger teams and more than one location: database build and cleanup, campaigns, a website rebuild, AI workflows and team training.
Every quote is tailored. Tell us your size and pick the add-ons you want.
Outreach we run follows CAN-SPAM and honors every opt-out. Text messages go only to opted-in contacts.
How it works: we do the work
- A 15-minute call. You tell us about your business, your staff size and what is not working. We listen and ask about the tools you already use.
- Written plan and tailored quote. We send a short plan with a starting price for your size and the add-ons you picked. Nothing starts until you approve it.
- We build it on your accounts. We set everything up in accounts in your name. You click Authorize yourself; we never ask for your passwords.
- Handoff in plain English. We walk you through what we built, show you where everything lives and answer your questions. Monthly care is there if you want us to keep it running.
Questions owners ask
Can I keep my booking app?
Yes. We link to it from every page. If you have none, we set up a simple new one.
Will reminders cut no-shows?
Reminders help people remember, but we cannot promise a number. We set them up and you can see who confirmed.
Can I update my photos myself?
Yes. We show you how at handoff.
How much does it cost?
Packages start at $1,950 setup + $290/mo, with add-ons from $190. Bigger projects are a custom Full Build, tailored on a 15-minute call. Every quote is tailored. Tell us your size and pick the add-ons you want.
Who owns what you build?
You do. The website, lists, automations and accounts are set up in your name, and they stay yours if you stop working with us.
Talk it through in 15 minutes
Tell us about your business and what is not working. We send a short plan and a tailored quote. Nothing starts until you approve it.